- Amazon $315.5 billion.
- Apple $309.5 billion.
- Google $309 billion.
- Microsoft $251.2 billion.
- Visa $177.9 billion.
- Facebook $159 billion.
The e-commerce giant’s smart acquisitions have led to new revenue streams and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services has been a huge success.
Amazon’s technology strengths, combined with an almost fearless approach, has diversified into a range of offers from cloud computing to smart devices, from payment systems to high quality entertainment.
As the boundaries between traditional businesses blur, the price-led retailer has evolved into an ‘ecosystem brand’, seizing opportunities through excellent customer service, ease of use, speed and reliability.