Amazon overtakes Google and Apple to become the worlds most valuable brand, accordingly to a recent report.
Apple and Google previously held the top two spots for the most valuable brand last year, with Amazon in third place.
The Worlds Most Valuable Brands June 2019
Amazon $315.5 billion.
Apple $309.5 billion.
Google $309 billion.
Microsoft $251.2 billion.
Visa $177.9 billion.
Facebook $159 billion.
The e-commerce giant’s smart acquisitions have led to new revenue streams and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services has been a huge success.
Amazon’s technology strengths, combined with an almost fearless approach, has diversified into a range of offers from cloud computing to smart devices, from payment systems to high quality entertainment.
As the boundaries between traditional businesses blur, the price-led retailer has evolved into an ‘ecosystem brand’, seizing opportunities through excellent customer service, ease of use, speed and reliability.